The Wellness Monster

The Brief

IN 2021, SINGER- SONGWRITER JAMES NEWMAN WAS INVITED BY THE BBC TO REPRESENT THE UNITED KINGDOM IN THE EUROVISION SONG CONTEST. However, the result didn’t go James’s way and he ended the contest with the dreaded ‘nil points’. Eurovision proved to be a harbinger of doom for James. Soon after, his marriage sadly ended in divorce, which was followed by the sudden passing of his Father. James had to find his own coping strategy to steer him through these dark times, and turned to cold water swimming; the one ritual that calmed his mind, and helped him find the strength and positivity to pick himself up and carry on with his life. After cold water therapy helped him come out the otherside James is on a journey to find out what other people do to find wellness and how it helps them through life’s everyday struggles.